As holiday shopping heats up, authorities are urging consumers to remain vigilant against scams that target unsuspecting shoppers during the busiest shopping season of the year.
The Better Business Bureau (BBB) and law enforcement agencies have identified several common scams to watch out for, both online and in person. They caution that while the holidays are a time of giving, scammers are often out to take advantage of distracted and rushed consumers.
Online Shopping Scams
Online shopping offers convenience, but it also comes with risks. Scammers often create fake websites or social media ads promising unbeatable deals on high-demand items. These sites mimic legitimate retailers but steal payment information or send counterfeit goods.
The BBB recommends checking website URLs for legitimacy, avoiding deals that seem too good to be true, and using secure payment methods like credit cards, which offer fraud protection. Shoppers should also be cautious of unsolicited emails or text messages claiming package delivery issues, as these often contain phishing links.
Gift Card Fraud
Gift cards are a popular holiday gift, but they are also a frequent target for scammers. Fraudsters sometimes tamper with cards in stores, scratching off the protective covering to record card numbers and PINs. Once activated, they drain the balance.
To avoid this, shoppers should inspect gift cards carefully for signs of tampering and purchase them from customer service desks rather than display racks. It’s also advised to keep the receipt as proof of purchase.
Charity Scams
During the holidays, many people look to give back through charitable donations. Unfortunately, scammers exploit this generosity by creating fake charities or impersonating legitimate organizations.
“Verify the charity before donating,” the Federal Trade Commission (FTC) advises. Use resources like Charity Navigator or the BBB’s Wise Giving Alliance to confirm legitimacy. Avoid giving through cash or wire transfer, as these are harder to trace and recover if fraud occurs.
Social Media Giveaways and Contests
Social media platforms are flooded with holiday giveaways and contests, some of which are legitimate but many of which are scams designed to collect personal information. Scammers often promise high-value prizes in exchange for likes, shares, or filling out a survey.
Authorities recommend avoiding contests that ask for excessive personal details or require upfront payments. Only participate in giveaways from verified accounts.
Travel Scams
For those planning holiday trips, travel scams are another concern. Fraudulent travel websites or ads may offer unrealistically low prices on flights, accommodations, or vacation packages. Once payment is made, the deal disappears.
Travelers are advised to book directly through reputable companies or trusted travel agents and to review terms and conditions carefully. Always verify cancellation and refund policies before booking.
Tips to Stay Safe
- Use secure websites: Look for “https” in the URL and a padlock icon in the address bar.
- Monitor bank accounts: Regularly check for unauthorized transactions.
- Be skeptical: If a deal seems too good to be true, it likely is.
- Educate yourself: Learn about common scams through resources like the FTC and BBB.
Report Scams
If you suspect a scam, report it to the FTC at reportfraud.ftc.gov or your local law enforcement agency. Timely reporting can help authorities warn others and potentially recover lost funds.
While the holidays are a time of joy, experts remind shoppers to stay cautious and informed to avoid becoming victims of scams. By taking proactive steps, consumers can focus on celebrating the season without unnecessary financial loss.
